Marketing Manager — Multi-cloud infrastructures
- Work directly with the CEO
- Establishing a marketing vision and strategy
- Be responsible for the operational deployment of 360 strategies
À propos de notre Client
À propos de Skillink
Specialist in secure multi-cloud infrastructures.
Responsabilités
With the support of an employee already in place, your mission will be to manage the marketing strategy around three main areas:
. Awareness and Corporate:
- In collaboration with the CEO, you will oversee the evolution of corporate communication tools such as the website, presentations.
- You will also be in charge of PR and the visibility of the company in the media as well as partnerships and events.
- Your role will also consist in identifying opportunities for the brand to reach the market.
. Lead Generation:
- In an ROI approach, you will implement innovative lead generation strategies, combining both Inbound and Outbound approaches (automated via Plezi) and multi-levers: Content Marketing, social networks, CRM, social networks, CRM, Growth, Growth, acquisition, Landing Pages.
- In close collaboration with the sales team, you will ensure that the leads generated are qualified and will provide support to the Sales team in creating sales materials.
. Product marketing:
- In collaboration with the product marketing department, you will provide the tools and information necessary for the company's offerings to meet market expectations.
- You will integrate the product marketing strategy into the overall marketing strategy, especially in the design and production of product marketing materials.
Profil recherché
You have graduated from a Bac+5 level course, such as a business school, with a specialization in marketing.
You have at least a first convincing professional experience in the field of B2B marketing applied to innovative technological services or products (ideally in cyber). Solid knowledge in the tools and approach to effectively generate targeted commercial leads and a proven practice of Marketing Automation are expected for this position. Knowledge of digital marketing channels (SEO, website, social media...) is also necessary.
Your strong interpersonal, communication and presentation skills will be an asset.
Operational English
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