Click-Through Rate (CTR)

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Définition

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Click-Through Rate (CTR) is a metric that measures the percentage of people who clicked on a link, ad, or email compared to the total number of people who saw it. It is calculated by dividing the number of clicks by the number of impressions and then multiplying by 100. A high CTR indicates that the content is engaging and relevant to the audience, while a low CTR may signal the need to improve the message or ad design to increase engagement.

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